Case Study: Primed Soccer Goal by Dick's Sporting Goods

Case Study: How a 360° Spin Image Resulted in Outranking Dick's Sporting Goods 

 

Product Page: https://bigturntables.com/collections/360-degree-gallery/products/primed-12-x-6-instant-soccer-goal

 

This soccer goal is a Dick’s Sporting Goods branded product. If you don't know who Dick's is, it is a $19 Billion publicly traded behemoth that operates in multiple countries.

 

This product was photographed at our Boulder, Colorado photography studio on January 18, 2024. Utilizing our Giant Turn photography turntable, we took 36 photos of the backpack from every 10 degree rotation and then turned these photos into a beautiful 360 spin image that customers can rotate and zoom in on from every angle.

 

We launched it on Big Turntables with a 360-spin image on January 19 and as you can see from our analytics, despite being in a very competitive field of large retailers, we were able to get to a top 5 listing on Google within a week. 

 

 

As of December 2024, this product ranks 2nd on Google with the keyword term “primed soccer goal”, right between two Dick’s Sporting Goods product pages.

 

Considering that this product is a Dick’s branded product, its speaks to the power of 360 spin images that we were able to get it ranked above one of Dick’s own product pages. According to Google, Products with 3D imagery have "50 percent more user engagement when compared to products with 2D images".  

 

 

The term “primed soccer goal” gets 520 searches per month on Google according to SEMRush.

 

 

On the “Popular Products” section of Google it ranks 4th ahead of Home Depot, Amazon, Dick’s Sporting Goods, and Walmart.

 

CONCLUSION

360-degree product photography can dramatically increase search rankings and quickly. In a highly competitive e-commerce landscape, having a more engaging shopping experience is crucial to standing out amongst the crowd.

 

For smaller retailers without the budget of large photo studios or multi billion dollar retailers, creating 360 degree images of products has historically been too costly. Big Turntables is changing that by utilizing its patented large photography turntables to enable photography packages to ecomm brands at prices that are up to 90% below professional photography rates.